MYCELIUM BRAND KIT
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Everything you need to build on-brand assets. Public, no login required.
Live page: https://www.mycelium-ai.co/press

WHAT'S INSIDE
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logo/
  mycelium-mark-moss.svg          Primary mark, moss, for light and cream backgrounds
  mycelium-mark-moss-light.svg    Mark in moss-light, for dark backgrounds
  mycelium-mark-ink.svg           Monochrome dark
  mycelium-mark-cream.svg         Reverse, for dark backgrounds
  mycelium-mark-teal.svg          Signature teal, for retrieval-pulse and signal moments only
  mycelium-app-icon.svg / .png    Rounded app icon, moss on dark canvas
  mycelium-lockup-light.svg       Mark plus Mycelium AI wordmark, for light backgrounds
  mycelium-lockup-dark.svg        Mark plus Mycelium AI wordmark, for dark backgrounds
  mycelium-lockup-teal.svg        Mark plus wordmark, signature teal for signal moments only
  mycelium-mark-*-1024.png        Raster marks, transparent, 1024px
  mycelium-avatar-light-1080.png  Square social avatar, light
  mycelium-avatar-dark-1080.png   Square social avatar, dark

characters/
  mycelium-myko.jpg               Myko, the primary agent and voice of Mycelium
  mycelium-<role>.jpg             The nine functional orchestrators
  characters.json                 Names and taglines

color/
  mycelium-colors.css             CSS custom properties
  mycelium-colors.json            Same values as JSON

people/
  adelaida.*                      Adelaida Diaz-Roa headshot
  nelly.*                         Nelly Ortiz headshot

FONTS.md                          Typefaces and where to get them
brand-reference.html              The full visual brand guide, open in a browser

LOGO RULES
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- Clear space: keep a margin around the mark at least as wide as one outer node.
- Minimum size: 24px on screen, 8mm in print.
- Do not recolor outside the palette, stretch, rotate, add shadows or gradients,
  or place the mark on a busy photo without enough contrast.
- Moss is the identity. Teal is a signature accent for signal moments only.

VOICE
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Warm and direct. Specific over abstract. Buyer as hero.
No hype. No exclamation marks. No em dashes in external copy. No influencer tone.

Questions: adelaida@diazroa.com
