Mycelium · brand coherence in one place.
Company memory that makes every AI agent act like a senior employee. Intelligent, calm, precise. Premium without being cold. Alive, a living network rather than a static tool. This page carries the brand: palette, typography, voice, and downloadable assets for press, partners, and prospects.
Who, what, where.
Why Mycelium exists.
Your AI is impressive in demos and useless in production. Mycelium is the company memory that fixes it.
Metaphor: Mycelium is the network underneath a forest — it connects trees that never meet, distributes what one tree learns to every tree downstream, and grows stronger as the system grows older. That's what your company's AI is missing.
Adelaida Diaz-Roa + Nelly Ortiz.
Adelaida Diaz-Roa
Co-founder of Mycelium AI and founder of Onde (LatAm corporate event planning). Seven companies built, two exits. Success Magazine 30 Under 30. Pitched Shark Tank at 18 (Cuban + Corcoran). Writes the High-Rise series on Substack about moving through emotional consciousness Floors, and After the Shock on AI disruption and dignity.
Based in Bogotá. Bilingual EN/ES. Available for press interviews on AI memory infrastructure, founder operations, multi-business portfolios, and the intersection of editorial writing + technical product work.
Nelly Ortiz
Co-founder of Mycelium AI. Owns brand and product. Designed the canonical character system: Myko, the brand-bearing primary agent, plus the seventeen-mushroom colony of specialists across company and home (Celia, Morel, Chanterelle, Truffle, Maitake, Chaga and the rest), with Amanita as the security layer underneath.
Pairs with Adelaida on consulting delivery + the hotel ICP track. Available for press on agent character design, brand systems for AI products, and the 3D Pop-figure visual identity language.
The mark, and the complete logo.
A central node with five edges branching out to surrounding nodes: the mycelium network growing from a hub. Moss is the identity color; moss-300 lifts it on dark. The teal variant is the signature, reserved for retrieval-pulse and signal moments, never a default. The complete logo pairs the mark with the Mycelium AI wordmark: use it wherever there is room, and the mark alone where there is not. Keep clear space around the mark at least as wide as one outer node, never place it below 24px on screen, and never recolor it outside the palette, stretch it, rotate it, or add effects.
Warm cream + deep moss.
The Mycelium brand identity. Warm-neutral cream surfaces, deep moss accent, calm editorial type. Used on the desktop app, the product surface, and this press kit.
Parchment for slides. Bioluminescent for signal.
Forest Floor is the identity. The other two registers carry the same identity into surfaces where Forest Floor does not ship cleanly: slides and print (Parchment), and high-contrast signal moments (Bioluminescent). The marketing site itself now runs in Forest Floor.
slides + decks + print
#15B89A · display tealretrieval pulse · AI demo · signal moments
#5EEAD4 · bio tealThe bio teal #5EEAD4 is preserved across all three registers as a signature gesture. It can flash inside Forest Floor surfaces at retrieval-pulse moments.
Klim grotesque. Berkeley mono. No serif.
Production canonical: Söhne Halbfett (display) + Söhne (body) + Berkeley Mono (eyebrows, code, tags). Open-source fallback chain (this page, until POs clear): Inter Tight + Inter + JetBrains Mono.
Your AI is impressive in demos and useless in production. Mycelium is the company memory that fixes it: the layer that remembers what every agent learned yesterday and applies it tomorrow.
Meet your AI Colony.
The brand character system, updated to the Jul 2026 colony. Myko is the primary agent and the voice of Mycelium. Each specialist mushroom owns one function, from Chief of Staff to Security, with a Home Team for your life outside work. 3D pop-figure language: cluster-of-mushrooms forms, cream and moss, the occasional teal prop. Click any character to download. Renders marked coming soon are in production.
Warm + direct. Specific. Buyer-as-hero.
No hype. No exclamation marks. No em dashes in external prose. No LinkedIn-influencer tone.
Grab everything.
One zip with the full kit: logo files, the character set, color tokens, the fonts guide, both headshots, and the visual brand reference. Or pull individual files below.
Press inquiries.
For interviews, embargoed announcements, or briefings: adelaida@diazroa.com. Founder available for press in English and Spanish.